Vice President, Marketing

Overview

SpaceX is seeking a Vice President of Marketing to lead global brand strategy, communications, customer acquisition, product marketing, and market expansion initiatives across commercial launch services, Starlink, government partnerships, and future consumer-facing products. This leader will be responsible for translating SpaceX's mission into compelling narratives that drive growth, customer adoption, and public engagement worldwide.

The ideal candidate combines world-class strategic marketing leadership with deep experience scaling technology products, managing complex stakeholder environments, and building high-performing teams in fast-moving organizations.

Responsibilities

Strategic Leadership

• Define and execute the global marketing vision aligned with SpaceX's long-term mission.
• Partner closely with executive leadership to support business growth objectives.
• Develop integrated marketing strategies across enterprise, government, and consumer segments.
• Identify new market opportunities and expansion initiatives.

Brand & Communications

• Oversee global brand strategy and positioning.
• Lead corporate communications, thought leadership, and reputation management.
• Ensure consistent messaging across all customer and public-facing channels.
• Partner with communications teams during major launches, product announcements, and mission milestones.

Product & Growth Marketing

• Lead product marketing for Starlink and future commercial offerings.
• Drive customer acquisition, retention, and lifecycle marketing initiatives.
• Develop go-to-market strategies for new products and markets.
• Optimize growth funnels using data-driven experimentation.

Customer & Market Insights

• Establish processes for gathering customer feedback and market intelligence.
• Analyze competitive dynamics and industry trends.
• Translate insights into actionable business recommendations.

Team Leadership

• Build and scale a world-class marketing organization.
• Recruit, mentor, and develop senior marketing leaders.
• Foster a culture of execution, accountability, and innovation.
• Manage agency and vendor relationships where appropriate.

Analytics & Performance

• Own marketing KPIs and reporting frameworks.
• Measure campaign effectiveness and ROI.
• Utilize advanced analytics to guide investment decisions.
• Deliver executive-level business reviews and recommendations.

Qualifications

Required

• 15+ years of marketing leadership experience.
• 8+ years leading large, high-performing marketing organizations.
• Proven success scaling technology, aerospace, telecommunications, SaaS, or consumer technology businesses.
• Experience owning multi-million-dollar marketing budgets.
• Strong executive communication and stakeholder management skills.
• Demonstrated ability to build marketing functions from strategy through execution.
• Bachelor's degree in Marketing, Business, Engineering, or related field.

Preferred

• Experience marketing highly technical products.
• Experience working with government, enterprise, and consumer customer segments.
• Aerospace, satellite, telecommunications, defense, or deep-tech industry experience.
• MBA or advanced degree.
• International market expansion experience.

Ideal Candidate Profile

Company Background

• SpaceX
• Tesla
• Amazon
• Apple
• Google
• Microsoft
• Palantir
• Anduril
• Stripe
• Nvidia
• AWS

Leadership Traits

• Mission-driven
• Operator mindset
• Highly analytical
• Exceptional storyteller
• Comfortable in high-pressure environments
• Strong bias toward action
• Builds and develops elite teams